The Many Advantages of Listing Your Property with Us

Coldwell Banker Mammoth Real Estate is part of the world-wide Coldwell Banker network. Our listed properties are displayed on the Coldwell Banker corporate Web site that has vast and far-reaching capabilities. Through our network, each property is displayed on Realtor.com as well as the Coldwell Banker Mammoth Real Estate site. We maintain top rankings on Google and other search engines which allows us to offer our clients a significant advantage over other real estate agencies. Our corporate branding as well as our position as the top-producing real estate office in Mammoth, are just a few of the reasons listing your home with us will provide the best opportunity for success! We receive approximately 90% of our leads from our Web presence and our location on Main Street, next to Schats Bakkery, brings significant walk-in business. Our agents are professionals and very experienced working in our local, Mammoth Lakes, market. We are a real team of professional and experienced agents and we produce results for our clients!

Choosing The Right Agent Can Make All The Difference!

MARKETING YOUR PROPERTY

Internet Marketing is Key!

I maintain an extensive Internet presence! It is the main focus of my marketing strategies and I utilize blogging and social networking extensively to promote my clients' properties. This is essential in today's real estate climate.

In today’s real estate environment, at least, 95% of all buyers use the Internet to locate the properties they are interested in. This happens before they ever contact a realtor! Trulia, Zillow, Yahoo, Realtor.com, Google and others, are major sources of buyer leads which is vital to effective marketing and the subsequent sale of your home or property! Every listing will appear on these sites as well as our company site, www.mammothrealestate.com, which consistently appears at the top of Google under the search words people most often use when looking for properties in Mammoth and the Eastern Sierra. Innovative Internet marketing is essential to provide the exposure necessary to assure that your property is sold as quickly and efficiently as possible.

Additionally, your property will appear in our Mammoth Real Estate's Web site's "Best Buys", and featured on www.lovemammothrealestate.com, my personal site. My site is optimized for ultimate visibility.

Technology has changed the way real estate is transacted and offers exciting possibilities for bringing property in Mammoth and the Eastern Sierra region to the attention buyers world-wide!

More Marketing Tools

1. Your property will be marketed with the Mammoth Lakes Board of Realtors (Multiple Listing Service) and the Bishop Listing Service with follow-through on every detail.
   
   
2. Photo marketing fliers for your property will be distributed to all agents and to my personal client database.
   
   
3. Regular “blast” e-mails will be sent to my to database and to all Mammoth agents to promote the sale of your property.
   
   
4. A Brokers’ caravan, with refreshments and marketing information tailored to your listing will be held to introduce your property to local agents and brokers.
   
   
5. Weekend open houses will be held, when possible, to promote your property and to find buyers.    
                               
6. Networking with other agents is a valuable tool I use with to promote your property to their buyers.
   
   
7. A Coldwell Banker Mammoth Real Estate "For Sale" sign and marketing materials are maintained at your property and a lockbox is placed for easy showings (When appropriate).
   
   
8. Availability and Accountability – I am accessible by e-mail and phone to discuss your listing, to provide updates and to answer questions that may arise. I am fully committed to represent you to my full ability and with my total focus and energy.

There are many factors that determine the successful sale of a property. As your agent, I will help you prepare your property for sale. A clean, uncluttered, attractive property will show best and I will provide tips on how to present your property in an appealing manner.

From the moment I take the listing, I will personally handle every detail until the sale is achieved and escrow has closed. It is my goal to make this a pleasant, rewarding and enjoyable experience for you.

Setting the Listing Price

Achieving the optimal price is the result of both objective research into comparable properties and knowledge of the current local market.

The right price should:

• Attract qualified buyers
• Allow you to achieve the best possible profit in the current market
• Sell your property as quickly as possible

Buyers use price to determine which properties they want to view. It is important to remember that, although you ultimately determine the price, the value of the home is determined by the buyer. Buyers will compare your property to other similar properties that are on the market. Overpricing is a common problem that can cost you in both time and money. Agents never have control over the market and you should never select an agent because of price! A good agent will be honest with you and offer an educated opinion based on their research and the current market.

I will provide you with Comparative Market Analysis; comparables of sold and current listings of similar properties. This is vital in determining a realistic price at which to list your property. This will take into account location, amenities, upgrades and the condition of your property. Appraisal is another important consideration as a buyer will, probably, need to secure a mortgage. If the property does not appraise, that may cause escrow to be delayed or cancelled…no one wants that to happen!

The first few weeks of your listing is the most important time and will generate the most activity. A property that is priced properly will create urgency for agents and buyers. Buyers who have seen other properties in their price range are waiting for the "right home" to come along and that is why well priced properties usually sell quickly. There are buyers waiting!

APPRAISAL AND HOME INSPECTIONS

Sometimes a pre-listing home inspection and appraisal is a good idea. The appraisal can prove a valuable tool in validating the listing price and establishes an objective value. The inspection can help to anticipate any potential problems that will need correcting and make the home more attractive to a buyer. It can also save time and help to create a faster escrow.  Another idea is to pre-buy a home protection policy in order to offer a home with a warrantee to the buyer. Any or all of these ideas can provide a seller with an “edge” in a competitive market.